Raising Awareness About Digital Addiction at Achariya College of Engineering & Technology

In today’s hyper-connected world, digital addiction is a growing concern, especially among students. On August 13, 2024, Willdoo Education, led by Mr. Sankaranand, COO, took a crucial step towards addressing this issue by conducting a digital addiction awareness session at Achariya College of Engineering Technology in Pondicherry. This session aimed to educate students on the dangers of excessive screen time, social media dependency, and strategies for creating a healthier relationship with technology.

The Growing Concern of Digital Addiction

The statistics on digital addiction are alarming. As highlighted in the session, Indians spend an average of 2.5 hours a day on social media, amounting to almost 5.7 years of a person’s life. Such figures reveal a deep-rooted issue that goes beyond just casual scrolling. The emotional and psychological impacts of social media addiction, including the fear of missing out (FOMO), social comparisons, and the dopamine-driven need for likes and comments, are affecting student well-being at an unprecedented rate.

Key Highlights from the Session

  1. Understanding Digital Addictions: Mr. Sankaranand introduced the audience to the various forms of digital addiction. Whether it’s binge scrolling through mindless content or using social media to escape stress, these habits are becoming ingrained in daily life. Terms like “dopamine hits” and “urgency marketing” were discussed, shedding light on how technology exploits human psychology​.
  2. The Psychological Impact: The session provided eye-opening insights into the detrimental mental health effects of digital addiction, including rising suicide rates and self-harm among teens, particularly in the U.S., as noted in documentaries like Netflix’s The Social Dilemma. The discussion emphasized that social media, while providing connection, often fosters negative self-worth through peer validation and unrealistic social comparisons​​.
  3. Why It’s Addictive: The session also touched on the GEM model (Growth, Engagement, Monetization), a framework explaining how social media platforms keep users engaged. Platforms are designed to maximize time spent and user interaction, turning personal data into revenue-generating opportunities. Students were encouraged to reflect on how their online behavior is often shaped by these algorithms​​.

Solutions to Overcome Digital Addiction

Awareness is the first step, but actionable solutions were a critical part of the session. Mr. Sankaranand introduced several strategies to help students take control of their digital habits:

  • Creating Screen-Free Zones and Times: By consciously setting limits on device usage and creating “tech-free” zones at home, students can reduce their dependence on digital devices.
  • Refining Social Media Interests: Focusing on following meaningful content and joining communities that provide educational and positive reinforcement can make social media usage healthier​.
  • Structured Passion Projects: Encouraging students to invest their time in hobbies or passion projects can shift focus away from constant online engagement​.
  • Using Technology for Good: The session also highlighted how students can harness technology for personal growth, such as enrolling in digital literacy programs, learning AI, and developing problem-solving skills​.

Conclusion: A Call for Conscious Digital Use

Willdoo Education’s session at Achariya College was an impactful step toward cultivating a generation that is aware of the risks of digital addiction and equipped with the tools to manage it. As technology continues to evolve, fostering a healthy balance between the digital and real worlds is critical. By raising awareness and providing practical solutions, this session has inspired students to rethink their digital habits and aim for a more conscious, balanced use of technology.